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Psychology of Success: The Top 5 Traits of High Achievers

What is it that separates the incredible from the ordinary? What is it that divides the top tier of performance from the rest of the pack? What is it the 1% has mastered, which the average person...

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SPAM – Stupid People Are Marketing

When it comes to Internet marketing, or for that matter, marketing in general, the biggest mistake I see people make every day is becoming a spammer.   Let me explain. You see, when you post on...

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3 Ways to Make Your Massage Business More Profitable

3 Ways to Make Your Massage Business More Profitable   Charge more for your services Gain new clients Increase frequency of current client visits   That’s it! There are only three ways to make your...

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Overcoming Objections

When it comes to the selling process for massage therapists, one of the most difficult things to do is overcome client objections. If you’re a therapist working for someone else, often when you speak...

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Momentum: Get It While It’s Hot!

Momentum: Get It While It’s Hot!     When it comes to marketing, the idea of “Momentum” or the flow of how people behave is an incredibly important concept to understand. Humans as a species are...

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The Startup Spark – Strategies For An Earth Shattering Entry Into The Massage...

The Startup Spark – Strategies For An Earth Shattering Entry Into The Massage Business   You’ve just received your massage therapy license and are ready to branch out into your own business, or you are...

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Internal Marketing Series: Text, Email and Telephone Communications

Internal Marketing Series: Text, Email and Telephone Communications   It is imperative that you market your services outside of your current client and employee base. What is less obvious is the...

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Internal Marketing Series: Increasing Client Rebooking & Visit Frequency

Internal Marketing Series: Increasing Client Rebooking & Visit Frequency   In the last installment of the internal marketing series, we discussed the importance of setting up lines of communication...

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